About me.
Senior product Designer
DALLAS, TEXAS ✌️
As a Senior Product Designer with 8+ years in UX and a foundation in architecture, I excel at transforming complex requirements into streamlined, user-centred solutions.
My background enables me to craft designs that are not only functional but also visually compelling, balancing strategic vision with attention to detail.
Key Strengths:
-Boosted engagement and efficiency through data-driven design solutions at Staart BuildTech and YouTube Learn.
-Skilled in leading user research, persona creation, and prototyping to enhance user satisfaction.
-Proven success across healthcare, education, and creative sectors, thriving in both startup and corporate environments.
The synthesis of art and technology forms the cornerstone of my approach, ensuring that robust data and clear, actionable insights underpin every design decision. In collaboration with a dedicated team of developers, our goal is to elevate user experiences, making every interaction with our products intuitive and truly extraordinary.
I work across
Strategy
Work closely with organizations and their users to discover essential insights that enhance brand, product, and technology alignment
Audience analysis
Brand architecture
Brand positioning
Competitive analysis
Product Design
We channel insights into elegant, engaging digital experiences that make the internet a better place.
Digital design systems
Information architecture
Product design
Prototyping
User journey mapping
Web design
My Tech Stack
Work Experience
AUG 2022 · pRESENT
Senior Product Designer
OneMain Financial
-Spearheaded the design and launch of flagship lending applications, delivering an intuitive, customer-centric mobile experience for nonprime customers on iOS and Android.
-Improved app engagement and retention by 20% through UX enhancements informed by user research and testing.
-Designed mobile app features that increased customer conversion by 10% and contributed to revenue growth by integrating seamless loan applications and simplified account management.
MAY 2019 · JUL 2022
UX Designer
Staart Built Tech
At Staart Build tech, I conducted in-depth user research and data analysis, creating nine user personas that improved design alignment with user needs by 30%. Designed user flows to optimize the product, reducing user errors by 20%. Led usability testing, incorporating real-time feedback, which increased task completion rates by 25%, ensuring a more intuitive and user-friendly experience.
nov 2016 · MaY 2019
User Experience Designer
ReportGarden
-Led the design for five complex SaaS-based B2B web and mobile applications.
-Designed the majority of in-house products from scratch including end-end design deliverables such as Web Apps, Landing Pages, Marketing collaterals, newsletters, etc.
-Designed numerous features from scratch to improve product experience of ReportGarden app using Adobe XD, which contributed revenue growth of $3 Million per annum.
-Led the design of Advertkit and TribeLocal applications from concept to launch (0-1), which generated $1 million in annual revenue within one year.
-Responsible for driving product-led growth from acquisition through conversion and retention.
Produced storyboards, user flows, mockups & prototypes using Miro, Moqups and Adobe XD.
aPR 2014 · NOV 2016
User Experience Designer
SKG Infosolutions India Pvt Ltd
-Designed diverse web, mobile, and desktop apps for clients around the world, contributing to the company's rapid growth from 4 to 30+ employees in just 2 years.
-Designed for various platforms focused on HR, online reservations, marketing, and finance.
-Designed web & mobile applications for high-profile clients such as Shapco and Clarius Group.
-Designed and owned end-end experience of several successful e-commerce applications such as OldLiquors.com and PartsFPS.com.
Education
Master of Science
Human Computer Interaction
(Minor in Industrial Design)
Iowa State University
Bachelor of Architecture
(MINOR IN USER EXPERIENCE DESIGN)
Jawaharlal Nehru Architecture
& Fine Arts University